Oct 27 2017 • Using Google Analytics for Ecommerce. Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Here is the process for optimizing keywords that drive organic search traffic, given the current data constraints.
Sep 21 2017 • Online Holiday sales expected to go up 21% this season. How ready is your ecommerce website for the increase in demand? E-commerce sales for the 2017 holiday season could reach $114 billion, Deloitte says. Other firms also predict double-digit e-commerce growth.
Jul 11 2017 • Top online retailers use these omnichannel strategies to save their brick and mortar stores – and it’s working. A lot of stores went bankrupt this year including well-known brands like The Limited and Wet Seal. The ones left standing are putting their full strength into taking advantage of what consumers want.
Jun 05 2017 • IRCE 2017 kicks off with 10,000 attendees in Chicago for its internet retailing annual conference. If you are one of the brands, retailers, and technology professionals here at the show, we've got a list of top sessions you should attend.
May 23 2017 • Retailers that embrace omnichannel strategies and execute them well have a great advantage in the competitive e-commerce market. Consumers reported that purchasing online and picking up in store is a shopping experience that they like with about 96% of those who bought online and picked up in store rated the experience as either good or excellent.
May 11 2017 • The struggle between online retail stores and brick and mortar has been like David and Goliath with more and more shoppers moving online to shop, malls have been facing difficulties keeping up.
Apr 13 2017 • Brands have been trying to break into content shopping with not much luck, but it’s the new way to shop that has the most untapped potential. With so much content being created online every day, shopping the look and visual shopping seems to be the next big money maker in online retail. Some brands have started to tap into this potential with smart ways to connect content to commerce. Here are the biggest ways content shopping is making a splash in the online retail scene.
Apr 06 2017 • Instagram is going a step further in ecommerce by expanding its Shopping feature, making it easy for users to buy from their favorite brands straight through the app. Plans to include all fashion, apparel, jewelry, and skincare brands to the Shopping feature were unveiled during Shop Talk 2017, with expected roll out to occur during the second quarter of this year.
Dec 21 2016 • Don’t know what to get that person on your shopping list that is hard to shop for? Gifts for the home are always a worthy and thoughtful gift no matter what age or gender. Everyone can use technology to make their home a better place. There are tech gifts for all price ranges and skill level. The Amazon Echo $139.99 – The Amazon Echo is your new home assistant. You can ask Alexa to help with anything from shopping lists, reminders, and playing music! Echo has seven microphones and beam forming technology so it can hear you from across the room—even while music is playing.