Grove Park Inn Museum Store | Branding & Design

This mountain escape at The Grove Park Inn, home to hotel and museum and delicious dining selections. Built in 1913, this stately center/resort has views of the Blue Ridge Mountains. It's adjacent to the Asheville Art Museum and the University of North Carolina Asheville.

These four interconnected shops, Cloth, Seely & Grove, The Pink Pig, and Marketplace, provide you with everything you need from curated unique merchandise, local crafts, and in-house made treats.

SoftMirage provided museum retail strategy for property owner KSL Resorts, with the ability to visualize the interiors of the retail shops for conceptual design and before construction.

To view the 360 tour, please visit

Identity, Design and Art Selection, Retail Strategy, 3D Animation and 360 Tours,