NEWS

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Visual Shopping

Apr 13 2017   •   Brands have been trying to break into content shopping with not much luck, but it’s the new way to shop that has the most untapped potential. With so much content being created online every day, shopping the look and visual shopping seems to be the next big money maker in online retail. Some brands have started to tap into this potential with smart ways to connect content to commerce. Here are the biggest ways content shopping is making a splash in the online retail scene.

Shopping on Instagram

Apr 06 2017   •   Instagram is going a step further in ecommerce by expanding its Shopping feature, making it easy for users to buy from their favorite brands straight through the app. Plans to include all fashion, apparel, jewelry, and skincare brands to the Shopping feature were unveiled during Shop Talk 2017, with expected roll out to occur during the second quarter of this year.

HTTP vs HTTPS: Is Your Site Secure?

Mar 27 2017   •   Google has listed HTTPS as a ranking factor for SEO as part of their efforts to prioritize internet security. What does this mean for your website? It could affect your SEO, if it hasn’t already. But that’s not the only reason to consider...

Digital Natives △ Consumer Behavior

Mar 21 2017   •   Consumer expectations have changed since the advent of the digital age. With digital natives shaping these new expectations, retailers who are still thinking in terms of pre-digital shopping behavior need to adapt to the new landscape. Omnichannel is the new way retailers are reaching their customer base and getting shoppers back in stores.

Turn Online Shoppers into Online Buyers on Mobile

Mar 03 2017   •   Mobile traffic is set to outpace desktop and tablet traffic in the next few years. Optimizing your mobile eCommerce site should be a top priority for your business. Making your mobile site responsive - not just a small version of your desktop website - is standard for user experience. So that isn’t enough when it comes to increasing conversion rates for your mobile site. There are four vital goals to have in mind while optimizing your mobile eCommerce website.

2016 4th Quarter E-Commerce Sales

Feb 14 2017   •   The numbers are in for 4th quarter 2016 online sales and it shows that shoppers spent a total of 109.3 billion online shopping on desktop and mobile devices. This is up 18.2% from the same time in 2015. More and more consumers are opting out of shopping in stores and instead are changing their shopping habits to online shopping. Traditional retailers are struggling to keep up as new online only businesses and retailers are capitalizing on this trend in consumer behavior.

Highlights from NRF Retail’s Big Show 2017

Jan 20 2017   •   Here are a few highlights of the big tech announcements from the 2017 National Retail Federation Big Show addressing the biggest trend affecting retail today: online shopping. Some are in fear of the changes that ecommerce will bring, while others are embracing it to get ahead of the curve. See these innovative ways retail brands are adapting to the changes that ecommerce is bringing to the industry.

WeChat Leads E-Commerce to a New Future

Jan 17 2017   •   China’s number one communication tool, WeChat, connects millions of Chinese consumers to each other and to retailers with the convenience of an all-in-one app. The power of WeChat is apparent in its wide spread use and its abundance of uses. It is single handedly replacing debit cards, loyalty cards, customer service agents, email marketing, branded mobile apps, store locators, and traditional digital advertising.

Holiday Gifts for the Home

Dec 21 2016   •   Don’t know what to get that person on your shopping list that is hard to shop for? Gifts for the home are always a worthy and thoughtful gift no matter what age or gender. Everyone can use technology to make their home a better place. There are tech gifts for all price ranges and skill level. The Amazon Echo $139.99 – The Amazon Echo is your new home assistant. You can ask Alexa to help with anything from shopping lists, reminders, and playing music! Echo has seven microphones and beam forming technology so it can hear you from across the room—even while music is playing.

Smart Home Technology. For Business.

Dec 09 2016   •   It’s been two years since Amazon introduced its home tech gadget called Echo. This gadget is extremely popular and now Google is jumping in with a completive product – Google Home. What place do these gadgets have in our homes, in our lives, and even our businesses? Let’s take a look.

Want Your Brand to Stand Out on Social Media? Here's How:

Nov 22 2016   •   Social media is quickly becoming a major driving force for successful marketing. Knowing how to effectively utilize social media can give your business a strong advantage. Each social media site is different and should be optimized accordingly for your business. Twitter is one of the most effective social media outlets when it comes to building strong relationships with customers. With 140 characters or less, your business can keep in constant communication with customers. This continuous dialogue is imperative to building a strong brand that values customer input.

Optimizing Local Search on Mobile Platforms

Nov 02 2016   •   Are you optimizing your site for mobile use? A mobile marketing strategy is essential to local searches. This day and age, everyone is using their mobile device as their main source of technology. Even when there is a computer in the room, 77% of mobile searches happen at home or work according to Search Engine Land.

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