Beacon of luxury and the tallest residential tower west of the Mississippi, The Austonian and their sales team Eric Moreland asked Softmirage for branding and marketing of this luxury residential tower. The SoftMirage team’s collaboration with The Austonian began with branding and 3D renderings during the construction process. Comprehensive campaigns across marketing continue to underscore the luxury and exclusivity of the real estate project. Austin, Texas has a new iconic tower now in place. As buyer demand grew the outreach included a story with an international scope.