May 11 2017 • The struggle between online retail stores and brick and mortar has been like David and Goliath with more and more shoppers moving online to shop, malls have been facing difficulties keeping up.
Apr 13 2017 • Brands have been trying to break into content shopping with not much luck, but it’s the new way to shop that has the most untapped potential. With so much content being created online every day, shopping the look and visual shopping seems to be the next big money maker in online retail. Some brands have started to tap into this potential with smart ways to connect content to commerce. Here are the biggest ways content shopping is making a splash in the online retail scene.
Mar 03 2017 • Mobile traffic is set to outpace desktop and tablet traffic in the next few years. Optimizing your mobile eCommerce site should be a top priority for your business. Making your mobile site responsive - not just a small version of your desktop website - is standard for user experience. So that isn’t enough when it comes to increasing conversion rates for your mobile site. There are four vital goals to have in mind while optimizing your mobile eCommerce website.
Nov 22 2016 • Social media is quickly becoming a major driving force for successful marketing. Knowing how to effectively utilize social media can give your business a strong advantage. Each social media site is different and should be optimized accordingly for your business. Twitter is one of the most effective social media outlets when it comes to building strong relationships with customers. With 140 characters or less, your business can keep in constant communication with customers. This continuous dialogue is imperative to building a strong brand that values customer input.