Dec 23 2020 • Pantone 2021 Color of the Year include Ultimate Gray and Illuminating (Yellow), a combination of dull, familiar gray and the bright yellow of lemon skin.
Dec 15 2020 • Google new SEO twist is called the Page Experience signal. User experience (UX) will factor significantly into their site rankings starting in 2021. Great news if you had been considering updating your website’s UX.
Jan 05 2018 • By taking the time and effort to produce fresh blog content, you can increase your website traffic, improve your SEO rankings, increase leads, facilitate discussion, position your brand as a leader in your industry, and develop long lasting customer relationships.
Dec 21 2017 • If you’d like to boost your organic site traffic and use SEO to meet your business goals in 2018, there are certain techniques and strategies you should make a priority. By following these 10 SEO tips this upcoming year, you can please Google and rank higher for the keywords of your choosing.
Nov 30 2017 • Web-only retailers are moving in on brick and mortar stores. Things have been shaking up in retail but physical stores are far from dead. It’s eat or be eaten. Adapting to the new retail landscape and consumer behavior is the key to succeeding as the rules change for traditional retailers. Brands that don’t adapt are dropping like flies, and those that use technology and data to enhance their shopping experience are doing better than ever.
Sep 21 2017 • Online Holiday sales expected to go up 21% this season. How ready is your ecommerce website for the increase in demand? E-commerce sales for the 2017 holiday season could reach $114 billion, Deloitte says. Other firms also predict double-digit e-commerce growth.
May 11 2017 • The struggle between online retail stores and brick and mortar has been like David and Goliath with more and more shoppers moving online to shop, malls have been facing difficulties keeping up.
Apr 13 2017 • Brands have been trying to break into content shopping with not much luck, but it’s the new way to shop that has the most untapped potential. With so much content being created online every day, shopping the look and visual shopping seems to be the next big money maker in online retail. Some brands have started to tap into this potential with smart ways to connect content to commerce. Here are the biggest ways content shopping is making a splash in the online retail scene.
Mar 03 2017 • Mobile traffic is set to outpace desktop and tablet traffic in the next few years. Optimizing your mobile eCommerce site should be a top priority for your business. Making your mobile site responsive - not just a small version of your desktop website - is standard for user experience. So that isn’t enough when it comes to increasing conversion rates for your mobile site. There are four vital goals to have in mind while optimizing your mobile eCommerce website.
Nov 22 2016 • Social media is quickly becoming a major driving force for successful marketing. Knowing how to effectively utilize social media can give your business a strong advantage. Each social media site is different and should be optimized accordingly for your business. Twitter is one of the most effective social media outlets when it comes to building strong relationships with customers. With 140 characters or less, your business can keep in constant communication with customers. This continuous dialogue is imperative to building a strong brand that values customer input.