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Benefits of Blogging for Your Website

Jan 05 2018   •   By taking the time and effort to produce fresh blog content, you can increase your website traffic, improve your SEO rankings, increase leads, facilitate discussion, position your brand as a leader in your industry, and develop long lasting customer relationships.

SEO Tips for 2018

Dec 21 2017   •   If you’d like to boost your organic site traffic and use SEO to meet your business goals in 2018, there are certain techniques and strategies you should make a priority. By following these 10 SEO tips this upcoming year, you can please Google and rank higher for the keywords of your choosing.

The Omnichannel Advantage

May 23 2017   •   Retailers that embrace omnichannel strategies and execute them well have a great advantage in the competitive e-commerce market. Consumers reported that purchasing online and picking up in store is a shopping experience that they like with about 96% of those who bought online and picked up in store rated the experience as either good or excellent.

Visual Shopping

Apr 13 2017   •   Brands have been trying to break into content shopping with not much luck, but it’s the new way to shop that has the most untapped potential. With so much content being created online every day, shopping the look and visual shopping seems to be the next big money maker in online retail. Some brands have started to tap into this potential with smart ways to connect content to commerce. Here are the biggest ways content shopping is making a splash in the online retail scene.

HTTP vs HTTPS: Is Your Site Secure?

Mar 27 2017   •   Google has listed HTTPS as a ranking factor for SEO as part of their efforts to prioritize internet security. What does this mean for your website? It could affect your SEO, if it hasn’t already. But that’s not the only reason to consider...

Turn Online Shoppers into Online Buyers on Mobile

Mar 03 2017   •   Mobile traffic is set to outpace desktop and tablet traffic in the next few years. Optimizing your mobile eCommerce site should be a top priority for your business. Making your mobile site responsive - not just a small version of your desktop website - is standard for user experience. So that isn’t enough when it comes to increasing conversion rates for your mobile site. There are four vital goals to have in mind while optimizing your mobile eCommerce website.

WeChat Leads E-Commerce to a New Future

Jan 17 2017   •   China’s number one communication tool, WeChat, connects millions of Chinese consumers to each other and to retailers with the convenience of an all-in-one app. The power of WeChat is apparent in its wide spread use and its abundance of uses. It is single handedly replacing debit cards, loyalty cards, customer service agents, email marketing, branded mobile apps, store locators, and traditional digital advertising.

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