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Omnichannel Strategies that Actually Work

Jul 11 2017   •   Top online retailers use these omnichannel strategies to save their brick and mortar stores – and it’s working. A lot of stores went bankrupt this year including well-known brands like The Limited and Wet Seal. The ones left standing are putting their full strength into taking advantage of what consumers want.

Top Five IRCE 17 Chicago Sessions to Attend

Jun 05 2017   •   IRCE 2017 kicks off with 10,000 attendees in Chicago for its internet retailing annual conference. If you are one of the brands, retailers, and technology professionals here at the show, we've got a list of top sessions you should attend.

The Omnichannel Advantage

May 23 2017   •   Retailers that embrace omnichannel strategies and execute them well have a great advantage in the competitive e-commerce market. Consumers reported that purchasing online and picking up in store is a shopping experience that they like with about 96% of those who bought online and picked up in store rated the experience as either good or excellent.

Mark Your Calendars for the Internet Retailer Excellence Awards

May 01 2017   •   The Internet Retailer Conference & Exhibition (IRCE) is taking place in Chicago this year from June 6th-9th at McCormick Place West, Chicago. This conference will be full of industry experts, an exhibit hall filled with industry leading solution providers, and many opportunities for networking with thousands of innovative industry peers.

Visual Shopping

Apr 13 2017   •   Brands have been trying to break into content shopping with not much luck, but it’s the new way to shop that has the most untapped potential. With so much content being created online every day, shopping the look and visual shopping seems to be the next big money maker in online retail. Some brands have started to tap into this potential with smart ways to connect content to commerce. Here are the biggest ways content shopping is making a splash in the online retail scene.

Shopping on Instagram

Apr 06 2017   •   Instagram is going a step further in ecommerce by expanding its Shopping feature, making it easy for users to buy from their favorite brands straight through the app. Plans to include all fashion, apparel, jewelry, and skincare brands to the Shopping feature were unveiled during Shop Talk 2017, with expected roll out to occur during the second quarter of this year.

HTTP vs HTTPS: Is Your Site Secure?

Mar 27 2017   •   Google has listed HTTPS as a ranking factor for SEO as part of their efforts to prioritize internet security. What does this mean for your website? It could affect your SEO, if it hasn’t already. But that’s not the only reason to consider...

Digital Natives △ Consumer Behavior

Mar 21 2017   •   Consumer expectations have changed since the advent of the digital age. With digital natives shaping these new expectations, retailers who are still thinking in terms of pre-digital shopping behavior need to adapt to the new landscape. Omnichannel is the new way retailers are reaching their customer base and getting shoppers back in stores.

Turn Online Shoppers into Online Buyers on Mobile

Mar 03 2017   •   Mobile traffic is set to outpace desktop and tablet traffic in the next few years. Optimizing your mobile eCommerce site should be a top priority for your business. Making your mobile site responsive - not just a small version of your desktop website - is standard for user experience. So that isn’t enough when it comes to increasing conversion rates for your mobile site. There are four vital goals to have in mind while optimizing your mobile eCommerce website.

2016 4th Quarter E-Commerce Sales

Feb 14 2017   •   The numbers are in for 4th quarter 2016 online sales and it shows that shoppers spent a total of 109.3 billion online shopping on desktop and mobile devices. This is up 18.2% from the same time in 2015. More and more consumers are opting out of shopping in stores and instead are changing their shopping habits to online shopping. Traditional retailers are struggling to keep up as new online only businesses and retailers are capitalizing on this trend in consumer behavior.

Highlights from NRF Retail’s Big Show 2017

Jan 20 2017   •   Here are a few highlights of the big tech announcements from the 2017 National Retail Federation Big Show addressing the biggest trend affecting retail today: online shopping. Some are in fear of the changes that ecommerce will bring, while others are embracing it to get ahead of the curve. See these innovative ways retail brands are adapting to the changes that ecommerce is bringing to the industry.

WeChat Leads E-Commerce to a New Future

Jan 17 2017   •   China’s number one communication tool, WeChat, connects millions of Chinese consumers to each other and to retailers with the convenience of an all-in-one app. The power of WeChat is apparent in its wide spread use and its abundance of uses. It is single handedly replacing debit cards, loyalty cards, customer service agents, email marketing, branded mobile apps, store locators, and traditional digital advertising.

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