NEWS
Which Keywords Should Your Website Target?
Oct 11 2018 • Using Google Analytics for Ecommerce. Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Here is the process for optimizing keywords that drive organic search traffic, given the current data constraints.
HTTP vs HTTPS: Is Your Site Secure?
Mar 22 2018 • Google has listed HTTPS as a ranking factor for SEO as part of their efforts to prioritize internet security. What does this mean for your website? It could affect your SEO, if it hasn’t already. But that’s not the only reason to consider...
Benefits of Blogging for Your Website
Jan 05 2018 • By taking the time and effort to produce fresh blog content, you can increase your website traffic, improve your SEO rankings, increase leads, facilitate discussion, position your brand as a leader in your industry, and develop long lasting customer relationships.
SEO Tips for 2018
Dec 21 2017 • If you’d like to boost your organic site traffic and use SEO to meet your business goals in 2018, there are certain techniques and strategies you should make a priority. By following these 10 SEO tips this upcoming year, you can please Google and rank higher for the keywords of your choosing.
Top Smart Home Devices
Dec 13 2017 • Transforming your home into a smart home can make your life easier and more exciting. If you’re interested in smart home living, you should consider investing in several smart home devices. With these devices, you’ll be able to control your home’s lighting, appliances, media systems, temperature, doors and windows, and a variety of other functions.
Stores Aren't Going Away
Nov 30 2017 • Web-only retailers are moving in on brick and mortar stores. Things have been shaking up in retail but physical stores are far from dead. It’s eat or be eaten. Adapting to the new retail landscape and consumer behavior is the key to succeeding as the rules change for traditional retailers. Brands that don’t adapt are dropping like flies, and those that use technology and data to enhance their shopping experience are doing better than ever.
Some Retailers are Opting Out of Black Friday Online Sales
Nov 22 2017 • Shoppers are expected to spend more money online over Thanksgiving weekend compared to last year, a new report predicts. However, some big name retailers are opting out of the shopping frenzy, trying to put their focus back on the spirit of Thanksgiving – spending time with family.
Omnichannel Strategies that Actually Work
Jul 11 2017 • Top online retailers use these omnichannel strategies to save their brick and mortar stores – and it’s working. A lot of stores went bankrupt this year including well-known brands like The Limited and Wet Seal. The ones left standing are putting their full strength into taking advantage of what consumers want.
Top Five IRCE 17 Chicago Sessions to Attend
Jun 05 2017 • IRCE 2017 kicks off with 10,000 attendees in Chicago for its internet retailing annual conference. If you are one of the brands, retailers, and technology professionals here at the show, we've got a list of top sessions you should attend.
The Omnichannel Advantage
May 23 2017 • Retailers that embrace omnichannel strategies and execute them well have a great advantage in the competitive e-commerce market. Consumers reported that purchasing online and picking up in store is a shopping experience that they like with about 96% of those who bought online and picked up in store rated the experience as either good or excellent.
Mark Your Calendars for the Internet Retailer Excellence Awards
May 01 2017 • The Internet Retailer Conference & Exhibition (IRCE) is taking place in Chicago this year from June 6th-9th at McCormick Place West, Chicago. This conference will be full of industry experts, an exhibit hall filled with industry leading solution providers, and many opportunities for networking with thousands of innovative industry peers.
Visual Shopping
Apr 13 2017 • Brands have been trying to break into content shopping with not much luck, but it’s the new way to shop that has the most untapped potential. With so much content being created online every day, shopping the look and visual shopping seems to be the next big money maker in online retail. Some brands have started to tap into this potential with smart ways to connect content to commerce. Here are the biggest ways content shopping is making a splash in the online retail scene.