Nov 22 2017 • Shoppers are expected to spend more money online over Thanksgiving weekend compared to last year, a new report predicts. However, some big name retailers are opting out of the shopping frenzy, trying to put their focus back on the spirit of Thanksgiving – spending time with family.
Oct 27 2017 • Using Google Analytics for Ecommerce. Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Here is the process for optimizing keywords that drive organic search traffic, given the current data constraints.
Sep 21 2017 • Online Holiday sales expected to go up 21% this season. How ready is your ecommerce website for the increase in demand? E-commerce sales for the 2017 holiday season could reach $114 billion, Deloitte says. Other firms also predict double-digit e-commerce growth.
Jul 11 2017 • Top online retailers use these omnichannel strategies to save their brick and mortar stores – and it’s working. A lot of stores went bankrupt this year including well-known brands like The Limited and Wet Seal. The ones left standing are putting their full strength into taking advantage of what consumers want.
Jun 05 2017 • IRCE 2017 kicks off with 10,000 attendees in Chicago for its internet retailing annual conference. If you are one of the brands, retailers, and technology professionals here at the show, we've got a list of top sessions you should attend.
May 23 2017 • Retailers that embrace omnichannel strategies and execute them well have a great advantage in the competitive e-commerce market. Consumers reported that purchasing online and picking up in store is a shopping experience that they like with about 96% of those who bought online and picked up in store rated the experience as either good or excellent.
May 01 2017 • The Internet Retailer Conference & Exhibition (IRCE) is taking place in Chicago this year from June 6th-9th at McCormick Place West, Chicago. This conference will be full of industry experts, an exhibit hall filled with industry leading solution providers, and many opportunities for networking with thousands of innovative industry peers.
Apr 13 2017 • Brands have been trying to break into content shopping with not much luck, but it’s the new way to shop that has the most untapped potential. With so much content being created online every day, shopping the look and visual shopping seems to be the next big money maker in online retail. Some brands have started to tap into this potential with smart ways to connect content to commerce. Here are the biggest ways content shopping is making a splash in the online retail scene.
Apr 06 2017 • Instagram is going a step further in ecommerce by expanding its Shopping feature, making it easy for users to buy from their favorite brands straight through the app. Plans to include all fashion, apparel, jewelry, and skincare brands to the Shopping feature were unveiled during Shop Talk 2017, with expected roll out to occur during the second quarter of this year.
Mar 27 2017 • Google has listed HTTPS as a ranking factor for SEO as part of their efforts to prioritize internet security. What does this mean for your website? It could affect your SEO, if it hasn’t already. But that’s not the only reason to consider...
Mar 21 2017 • Consumer expectations have changed since the advent of the digital age. With digital natives shaping these new expectations, retailers who are still thinking in terms of pre-digital shopping behavior need to adapt to the new landscape. Omnichannel is the new way retailers are reaching their customer base and getting shoppers back in stores.
Mar 03 2017 • Mobile traffic is set to outpace desktop and tablet traffic in the next few years. Optimizing your mobile eCommerce site should be a top priority for your business. Making your mobile site responsive - not just a small version of your desktop website - is standard for user experience. So that isn’t enough when it comes to increasing conversion rates for your mobile site. There are four vital goals to have in mind while optimizing your mobile eCommerce website.